Create Cost-Effective Transitional Housing Beside Nanhu Scenic Area ——Tangshan Nanhu Shidai Yuego Plaza Project
Tangshan Nanhu Shidai Yuegou Plaza is a major project in Lunan District of Tangshan, located to the South of Nanxin Road and to the West of College South Road. It boasts significant location advantages by lying on the bank of Nanhu Lake and in the immediate vicinity of Tangshan CBD. Its overall business positioning features "Youth, Fashion, Technology, Taste and Ecosystem". Under the core connotation of its brand, it embraces various business forms and functions such as hotels, shopping, apartments, commercial streets, catering, children education and mother care, in a bid to comprehensively become the best experiential-community commercial complex in the Nanhu business area.
The project covers a total area of 26,634 ㎡, or 40 mu(1 mu=0.0667 hectares), with a total construction area of about 65,000 ㎡, including 48,000 ㎡ above ground and 17,000 ㎡ under ground.
After receiving the project’s design task, the Architectural Design Department Ⅱimmediately consulted Party A to accurately grasp Party A's intention, which includes saving the investment cost, achieving sales expectation, and forming a well-designed comfortable living environment for the owner. Through discussions, the designers finally positioned the design scheme as a transitional housing for people who have rigid demand. Its along-the-street sides (in Xueyuan Road and Renhe Road) are two-storey commercial townhouses for businesses such as mother-and-baby care, and catering; and the rest are loft apartments (about 850 rooms) , which has a height of 4.5m and a sales area of about 39 square meters.
Loft apartments have the advantages of small size, high floor level and flexible decoration and thus is suitable for young residents who are ready to try new decoration styles. For those engaged in art or creative work, a part of the space can be transformed into work rooms such as small film studios and manual workshops. In addition, the sales area is calculated according to one floor only, while the actual use area is up to about 1.4 times of the sales area. Their unit price is lower than that of the surrounding ordinary houses, so they have great advantages in solving the inelastic demand. However, they also have disadvantages including short service life, poor investment properties, high down payment ratio, high transfer tax and inability to be used for household registration. The designers clearly stated these characteristics in the communication with Party A.
At present, the project is undergoing further deliberation and adjustment. The designers of Architectural Design Department Ⅱwill continue to engage in innovation and strive to complete the design tasks as soon as possible, thus injecting a new element into the urban construction of Lunan District.