New logo of TPADRIofficially put into use
On September 17, the news conference was held in the meeting room of TPADRI. President Wang Chunyan and secretary Wang Jianhua jointly unveiled the new logo of the Institute to announce its official use thereafter.
Wang Jianhua introduced the implied meanings of the new logo. The main part employs blue color to deliver a sense of solemnness and a building icon elaborated as the overall image is clear to be identified. Meanwhile, the initial letter T of “tang” (Chinese phonetic alphabet for character “唐”) and character “山” (shan) are merged in the design, meaning the name of the city, Tangshan. The logo expresses the philosophy of the Institute to forge urban eco-civilization and create for the masses a prosperous and contented living environment. The bilateral symmetry structure presents prudent and rigorous manner of the Institute while the upward arrow symbolizes her pioneering spirit for endless innovation and pursuit for perfection in design quality.The uniqueness of the logo makes it easy to be identified and thoroughly interprets the best wishes of the Institute to depict more and more prosperous visage in the humanistic Tangshan, charming Hebei and beautiful China.
Wang Chunyan said the brand publicity for an enterprise must rely on a full set of customized vision system, induplicable and effective. The first step for such move should start with vision identity. The new logo represents the overall image of the Institute and conveys it to the public via symbolized language. The identity and branding trend accorded with our self-confidence, resolution and vigor for scientific development, she said.
As the new logo is put into use, the Institute will widely apply the vision identity in the public promotion occasions such as the website, newspaper, brochure and letter paper of the Institute, which will gradually be updated to fully demonstrate the brand effect and business value of the Institute.